Social Media Videos

Top 5 Speaker Broadcast Moments

I created this social video to promote top moments from the Spring 2024 broadcast season. In the past, we produced individual highlight videos for each speaker. I came up with the idea to reformat it into a Top 5 listicle, which significantly boosted viewership.

Is the NSLS Worth it?

The goal was to create a video that would drive significantly more organic views than the typical content. I analyzed the SEO of the channel and company to identify key search terms, then created the video based on those insights. As a result, it quickly generated 10X more organic views than the average.

RCI Holiday Greeting

The team wanted to create a holiday message to share on social while also showcasing RCI's new branding. I produced the video and was in charge of the creative direction.

Why NSLS - Ketanji Jackson

A quick social post highlighting one of our speaker broadcast guests, Supreme Court Justice Ketanji Brown Jackson. This quickly became one of our best-performing pieces on TikTok.

NSLS Induction Kit Unboxing

My SEO research into the company's YouTube channel revealed an opportunity to create a video showcasing the contents of the popular induction kit. The unboxing video performed 10X better organically than the average content across channels.

Leadership Lesson Learned

While filming the Summit event, I realized one of the participants had an inspiring story. I quickly captured it and created a motivational social video.